Company
R/GA
Duration
4 Months
Year
2016
Context
McCormick is one of the world's largest spice and seasoning companies, found in kitchens across the country for over a century. Yet few people thought to visit its website, and those who did usually came for a single recipe and left. At R/GA, we saw an opportunity to turn McCormick.com into a destination for discovering flavors, building cooking skills, and finding inspiration.
goal
To rebuild McCormick.com that supports learning, making, and sharing without a boundary between cateogry of contents.
My Role
My role was to work with UX designers and creative directors to design all the modules and system for the client.
Design
Article Landing Page
