Company
Freshly
Duration
4 Months
Year
2020-2021
Context
Freshly was a direct-to-consumer subscription service that delivered fresh, fully prepared meals customers could heat and enjoy in minutes. In 2020, Freshly was acquired by Nestlé, marking one of the largest acquisitions in the prepared meal delivery industry at the time.
challenge
Following the rebrand, Freshly needed to translate its new visual identity across customer-facing marketing touchpoints while creating a scalable system for future campaigns.
goal
Roll out Freshly's new brand consistently across digital and print marketing while establishing a scalable design system for future campaigns.
My Role
Led the rollout of Freshly's new brand by redesigning onboarding emails, creating marketing campaign assets, and establishing scalable design guidelines for future email and marketing communications
Emails
paid ads posts
direct mail
landing page
