Company
Grey Group
Duration
2 Months
Year
2017
Context
Elizabeth Arden is a heritage beauty brand known for prestige skincare and fragrance. Each month, my team ran a new strategy and story tied to their product launches, seasons, campaigns, so the creative had to flex without losing the brand's identity.
goal
In order to share the world of beauty directly with our fans, we’ve created a holiday “GIF Guide” that features products, supporting how-tos and some holiday surprises along the way.
My Role
My role touched every step of the content creation from content strategy, story, and visual grid for each month to production, including art directing a shoot and video editing.
storyline
For December, I wanted to tell the story of the season, focusing on the shift from giving to receiving.
Before holiay, content followed the gifting journey: shopping, wrapping, sharing, and opening.
After holiday, the story turned to self-care, with messaging that invited people to relax and treat themselves.
References
Outcome
Six boxes, one revealed each day as a countdown to the holidays. Each has its own wrapping, products, and way of revealing the gift. Hit play!
